Brand measurement has evolved from opinion to evidence.
This is the map of who measures what — and who gets all the way to the real sale.
Each stage raises the bar of proof. Step through the stages and see how far each type of evidence goes — and where only Groundflow delivers.
Two axes divide the market: the ability to execute at scale and the completeness of the measurement vision. Hover over each player.
While the market measures perception and recall, Groundflow measures the transaction: what, where and when.
+287M transactions analyzed and R$1.91T in GMV mapped — nationwide execution across physical retail.
Complete vision: connects media investment to business outcomes, closing the loop no other player reaches.
While others stop at category or chain level, Groundflow sees every item sold, in every store, at every moment — straight from the transaction.
Which product sold — brand, variant, size and price, transaction by transaction.
Where it sold — store by store, neighborhood by neighborhood, across the whole country.
When it sold — connecting sales spikes to media flights, promos and seasonality.
One transaction. Item, store, moment — measured.
The collection engine compounds month over month: 120× more transactions per month in four months — more stores, more mapped revenue.
* Jul/2026 — month in progress; projected close: 140M.
What "brand value" means in the income statement: the power to charge more for the same product, measured across millions of real transactions in Brazilian points of sale.
The two pillars of brand growth according to Ehrenberg-Bass science: being remembered at the decision moment and available at the purchase moment.